7-Eleven was well established for their $1 coffee, however we wanted to let customers know that it's not just excellent value, it's a quality and delicious product too. We took our learnings from 7-Eleven food, adopted the same bold modular design system and dialled up the appetite appeal. We added coffee cues like macro beans and milk and shot a suite of creamy, delicious coffee. We kept our coffee photography on a dark background to help differentiate from 7-Eleven's food offering and to give it an overall premium feel.
